The vehicle market in particular is very complicated, and unfortunately the amount of unreliable offers is increasing every day. It is not uncommon to hear customers tell us that they were surprised when they could actually find the vehicles we were offering at various online automobile markets on our premises. Regrettably, on the online automobile markets, there are also vehicles which either do not exist or which the dealer does not have available.
Because of this, customers today demand transparency when it comes to choosing a dealer. Dealer ratings can help with orientation and decision-making. Dealer ratings are supoosed to provide the customer with more security when purchasing a vehicle and make decision-making easier. However, this feature only works if the reviews are honest and neutral. The amount and consistency of reviews increase their informative value and quality.